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Mlle Jo - Belgian Designer

Mademoiselle Jo was created in 2019 by Belgian stylist and designer Joan Bedronne. A stylist in prestigious lingerie houses for 25 years, she decided to use her years of experience to create works of exceptional character. Her intention is to offer something beautiful, different while still useful, versatile and sustainable.

From Fashion to Lingerie

A graduate of fashion design from La Cambre, Brussels, Joan has been using her creative talents in the service of fine lingerie for 25 years. Quickly recognised for her artistic vision, she received numerous awards and worked in prestigious design houses where she created trends, colours, and textiles.

Expanding into Furniture Design

In 2019 she expanded her repertoire to designing furniture. Metal, concrete, wood, wool, glass, paper… Joan created exceptional objects reflecting a certain poetry, but keeping a functional aspect at the heart of the creation process. Her approach is based on intuition, with a fascination for materials and the intention to offer something beautiful and different. Her experience as a stylist makes her work unique. Finesse and precision are more than present in all her work.

Heritage, Craftsmanship, and Lasting Creations

Her vision delicately weaves together heritage and technology, with a desire to offer items at fair prices, produced with great care in Belgium and Europe. Small series allow control over each piece, with hand-finished turned wood and inlaid brass, thus highlighting a sometimes-forgotten knowledge. Joan’s creations bring a smile, are useful and versatile, designed to last and are meant to be passed on.

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